KEYSIGHT TECHNOLOGIES
TESTING… TESTING…
Keysight Technologies is the world’s leader in electronic testing and measurement equipment and software.
Working with the Digital Demand group, the challenge was to take technical terms and products and make fun content to engage and grow their followers.
Roles: Creative Director, Copywriter, Director
Let’s do launcH
Any hot new tech gadget isn’t ready unless it’s been Keysight tested.
MOVE FAST AND BALANCE STUFF
It takes perseverance and the latest oscilloscope to do the unimaginable.
BORN FOR BREAKTHROUGHS
Rosanna has been an engineer her whole life.
LIFE IS BATTERY LIFE
When our devices lose power, so do we.
HAVING FUN WITH INFO
If work is boring, you’re not thinking about it right. Again, the highly technical aspect of these assignments didn’t stop the ability to enjoy each project and come up with useful content that’s just as fun as it is informative.
Doing your homework works every time. The collection of videos and infographics were a hit with the decerning crowd. The videos received over 7 million views, and Keysight’s social follwership increased 4X.