McDonald’s
TALKING TO TASTEBUDS
This is where it all started… coming up with ideas and eating way too much Mickey D’s.
McDonald’s taught me a lot about efficient thinking, art, copy, and the power of a strong brand.
Role: Copywriter
TAKEOFF TAKEOVER
Portland International Airport (PDX) was opening a McDonald’s. Airport related signage was a good way to encourage the hungry travelers.
This takeover was so successful, the McDonalds’s was slammed, other vendors complained, and the airport changed its rules about marketing. That’s good, right?