OPTUM
STORIES OF STRENGTH
Optum needed a big and flexible campaign to help boost awareness, rebrand clinics, and champion providers in Southern California.
Unlike most healthcare companies that only talk about themselves, The “Stronger” campaign was created to tell stories that put patients first.
Roles: Creative Director, Copywriter
A strong SECOND Act
To reach the older demo, “2nd Act” is a story about empty nesters who are committed to being healthy for their next adventure.
Connecting with caregiverS
Made in English and Spanish, this story is for the many people dutifully caring for family members.
HEALTH HAS A NEW HOME
“Stronger” also worked for new clinic acquisitions whose care is now backed by the resources and network of Optum.
Here’s a smattering of social, radio, and OOH that illustrates the range work made to highlight the human side of healthcare.
ActIvating audiences EVERYWHERE
“Stronger” has run for over four years, growing patient volume, helping people get the right care, and establishing Optum as a trusted brand throughout Southern California.