MUTUAL OF ENUMCLAW
Bringing Thoughtful to life
Despite what we see on TV, insurance isn’t all that funny. Mutual of Enumclaw wanted a brand that spoke more to the realities of insurance and their values as an over 120-year-old, farmer-started company.
That led to a down-home tone that’s as human and warm as the people who work there. For over six years, it was a pleasure helping lead what it means to be “Thoughtful”.
Roles: Creative Director, Copywriter
ENCAPSULATING AN ETHOS
This spot typifies the company—down to earth and all heart.
HONORING A HISTORY
MoE’s headquarters is home to a mural that they love. I heard that and got inspired to the research, and give their mural its moment.
State expansion campaign
Success helped MoE grow and the “Thoughtful” message stood up to the test as we brought it to new people and places.
Rich media display lead to a microsite. Click the banner and hover for the full experience.
Social SERVICE
A facet of “Thoughtful” is about helping people be prepared. And when it comes to social, useful content is good content.
So, no matter the reason or the season, the goal was to craft enjoyable content that could help people.
Wildfire READY
Wildfires are a reality. We wanted to make sure people were ready.
Distracted WALKING
Turns out it’s not just our phones that make us dangerous drivers. We took it to the streets to test.
WINTER’s COMING
Helpful content that makes people content, Bing! We followed this post up with Phil’s response.
SAFE AND SECURE
Cybersecurity tips are always good to know.
Thoughtful content worked. MoE’s membership grew, followership increased, social engagement soared, and we helped people in the process, too.