heritage bank
A BANK WITH A BEATING HEART
Amid the pandemic, Heritage Bank needed to demonstrate its support for businesses.
The “Business is all of us” campaign worked to share the story of a local bank taking care of locals.
Roles: Creative Director, Copywriter, Interviewer, Director
CARING FOR COMMERCE
We worked to show the variety of businesses Heritage works with and the quality of the banking relationship.
HELPING THE HELPING HANDS
We also wanted to get across the proactivity of Heritage—being there for non-profits and the communities they help support.
A SUPPORT SYSTEM
The crux of this campaign was about providing businesses the exposure they needed.
We developed print, display, social, and a landing page that gave local businesses, even if they didn’t bank with Heritage, free advertising as well as a platform and a community to share who they are.
PUTTING IT OUT THERE
We also pitched a few ideas to help businesses in unexpected ways.
ROOFTOP RELEVANCE
Billboards that would speak to business decision makers while they were in their offices.
MAIN STREET BRICK AND MORTAR
A “revolving” month-long pop up that would give businesses a front-and-center presence in the community.
The campaign was a help to many, serving over 6 million impressions with over 2,000 businesses reaching out to Heritage to for their support.